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dc.contributorUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.contributor.authorGrané Farré, Sira
dc.date.accessioned2021-10-07T11:48:49Z
dc.date.accessioned2023-07-12T11:04:08Z
dc.date.available2021-10-07T11:48:49Z
dc.date.available2023-07-12T11:04:08Z
dc.date.issued2021
dc.identifier.urihttp://hdl.handle.net/20.500.14342/696
dc.descriptionTFG del Grau en Relacions Internacionals tutoritzat per Enrique Schonberg-Schwarz Letzencat
dc.description.abstractIn today's world, it is believed that globalisation has had a significant impact on the field of international relations. One of the most affected industries has been the entertainment field due to the development of the internet. This paper will analyse the music sector through the phenomenons of globalisation and technological evolution. As the author Wilfred Dolfsma states, “consumers of music are becoming less dependent on music magazines, radio and television programs, and live performances to learn about recent developments in music"1 This is because of the substantial increase and presence of digital products and the changes in consumer#s behaviours. Different actors inside this industry have been affected due to these shifts, and in this project, we will focus on the modifications new artists have experienced in the past decades. Therefore, this study proposes a strategy to analyse if the upcoming single from the artist Sira would benefit from the internationalisation plan to the German market. It is crucial to differentiate in this project the artist Sira mentioned throughout this paper from the author of this study, who will analyse and develop the internationalisation plan from an objective perspective. In this project, there will be market research to assess the potential of the German market, and it will take into account the main challenges of this process and its outcomes. On the other hand, with several marketing and analytical research methods, the design of the song's internationalisation plan will be viable. Nevertheless, it is relevant to state that this is 2 an international relations applied-project and will not analyse the costs in depth because it is not focused on the business field. Also, constant market research is necessary for further proposals.eng
dc.format.extent45 p.cat
dc.language.isoengcat
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.rights© L'autor/a
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.sourceRECERCAT (Dipòsit de la Recerca de Catalunya)
dc.subject.otherRelacions internacionalscat
dc.subject.otherTFGcat
dc.subject.otherConsumidors--Actitudscat
dc.subject.otherMúsicacat
dc.subject.otherInternetcat
dc.subject.otherGlobalitzaciócat
dc.titleInternationalisation plan of a song to the German Music Marketcat
dc.typeinfo:eu-repo/semantics/bachelorThesiscat
dc.rights.accessLevelinfo:eu-repo/semantics/openAccess
dc.embargo.termscapcat


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Attribution-NonCommercial-NoDerivatives 4.0 International
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