Browsing Recerca by Author "Sorribas Morales, Carolina"
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Nuevas tendencias en la comunicación de los programas de marketing con causa en España
Sorribas Morales, Carolina (Trípodos, núm. 28, 2011, 2011)The communication strategies of programs of cause-related marketing have improved substantially in recent years, moving from simple communication tactics or actions towards the beginnings of genuine ...