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Neurociencias y estrategia publicitaria: redefiniendo el rol del inconsciente
Serrano Abad, Núria; De Balanzó Bono, Cristina (Trípodos, núm. 28, 2011, 2011)This paper reviews and questions the usually negative perception of the relationship between the unconsciousand advertising. The objective is to acknowledge the relevance of the unconscious in the ...