Listando Recerca por autor/a "Curto Gordo, Víctor"

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    • Cap a un nou paradigma del sector publicitari 

      Botey López, Jordi; Curto Gordo, Víctor; Morales Amorós, David (Tripodos, núm. 18, 2006, 2018)
      In this article, the authors attempt to explain some keys to drawing a map of the positioning of the current advertising industry. Several factors such as economic pressure, the tyranny of the short ...

    • Telebasura y publicidad 

      Curto Gordo, Víctor; Solanas García, Isabel (Trípodos, núm. 21, 2007, 2007)
      What is the relationship between trash TV and advertising? What sort of audience does trash TV generate from the perspective of advertising analysis? Does trash TV threaten the classic model of the ...