Brand experience: the physical, digital, and phygital formats
| dc.contributor | Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna | |
| dc.contributor.author | Krtolica-Lukic, Aleksandra | |
| dc.contributor.author | Polo López, Marc | |
| dc.date.accessioned | 2025-10-07T15:52:09Z | |
| dc.date.issued | 2024 | |
| dc.identifier.isbn | 978-3-631-91612-4 | ca |
| dc.identifier.issn | 2944-4276 | ca |
| dc.identifier.uri | http://hdl.handle.net/20.500.14342/5566 | |
| dc.format.extent | 12 p. | ca |
| dc.language.iso | eng | ca |
| dc.publisher | Peter Lang Group | ca |
| dc.relation.ispartof | María Nereida Cea Esteruelas, Ignacio Sacaluga Rodríguez, Juan Manuel Barceló Sánchez (eds.). Persuasión neurocomunicativa. La ciencia del comportamiento nos observa | ca |
| dc.rights | © Peter Lang Group AG | ca |
| dc.subject.other | Brand experience | ca |
| dc.title | Brand experience: the physical, digital, and phygital formats | ca |
| dc.type | info:eu-repo/semantics/bookPart | ca |
| dc.rights.accessLevel | info:eu-repo/semantics/embargoedAccess | |
| dc.date.embargoEnd | 9999-01-01 | |
| dc.embargo.terms | forever | ca |
| dc.description.version | info:eu-repo/semantics/publishedVersion | ca |
Files in this item
This document contains embargoed files indefinitely
This item appears in the following Collection(s)
