Creation of a company: Travel2Meet Business Plan

Abstract

In this academic paper, the feasibility, applicability on the market and profitability of the creation of Travel2Meet is going to be studied. The business plan is focused on a new trend in the tourism market: “Not visiting a place, but living it”. Travelling somewhere is not anymore about visiting each place iconic monuments, but about being in the most exclusive places that only locals know about the city, get to know its day-to-day, b part of it. Travelers seek for the unexpected. In addition, this business plan also wants to help 3-star hotels to obtain better results, improve customer service, customer satisfaction and obtain higher rated reviews from customers. In conclusion, shifting the 3-star hotel market upwards. Travel2Meet is a start-up company that offers unique and authentic experiences provided by locals in the city of Barcelona. Travel2Meet strives to win the hearts of travelers by allowing them to discover Barcelona in the most authentic way possible, while at the same time, respecting cultures and conserving traditions. The product is thought to be implemented in 3-star hotels who would reach the final audience by providing these experiences as WOW moments to their guests. Again, the company believes the best travelling experiences are given when barriers between locals and tourists are broken. Therefore, it aims to create a community of travelers, mixing them with locals and with other tourist enhancing the whole overall experience when abroad whilst setting a new way of doing business from which 3-star hotels can take advantage of. To do so, the proposed business model counts on a big data analysis to connect customers that are alike to undertake all experiences the company has accurately and creatively designed. Big data is a tool that has not been implemented in the hospitality sector, in a deep extent, and can be revolutionary for the future of the experiential industry. Regarding marketing and sales, the company image in tourists’ mind wants to be the perfect connection between travelers while undertaking exclusive activities in Barcelona. Authenticity and connection are the two concepts underlying in the whole business concept. While the uniqueness of the experiences is also in the basis of the company main competitors’ activity, it should be highlighted the main competitive advantage Travel2Meet provides is to connect people according to studies and analysis performed to individuals prior to the experiences. Therefore, these connections would not be arbitrarily made but with intention and certain degree of compatibility. Is not only about meeting people but about creating bonds with them that can bring ever-lasting memories. According to the forecasts elaborated, this company requires a small initial investment, financed by its owners, and has few operating expenditures. Travel2Meet aims to be solvent from its third operating year.