Barcelona's citizens' attitudes towards tourism

Abstract

The aim of this project is to find out Barcelona’s citizens attitudes towards tourism. In order to analyze and acknowledge the city’s inhabitants’ perspectives on the Travel and Tourism Industry, a model is proposed based on the Triple Bottom Line Approach - which claims that the effects caused by the sector ought to be measured based on three main impacts: economic, sociocultural and environmental ones. Hence, a questionnaire is employed to calculate the extent to which Barcelona’s locals perceive these impacts to be valuable to shape their attitudes towards the tourism activity in their city. By means of this quantitative tool, three out of the six hypotheses suggested are able to be confirmed: Positive economic impacts affect positively and directly on Barcelona’s citizens’ attitudes towards tourism, Positive sociocultural impacts affect positively and directly on Barcelona’s citizens’ attitudes towards tourism and Negative sociocultural impacts affect negatively and directly on Barcelona’s citizens’ attitudes towards tourism.