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Journalism and analytics: the tension between journalistic criteria and data
| dc.contributor | Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna | |
| dc.contributor.author | Justel Vázquez, Santiago | |
| dc.contributor.author | Laferrara, Valentina | |
| dc.contributor.author | De Blasio, Emiliana | |
| dc.contributor.author | Micó, Josep-Lluís | |
| dc.date.issued | 2022-10-21 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.14342/3601 | |
| dc.description.abstract | This chapter is based on an exhaustive literature review of previous research into the application of web analytics to journalistic practice and on an analysis of the digital media’s news agenda. It also offers a review of the current Spanish digital media context and the effort made by newspapers to consolidate a subscription model. The importance of the criteria to be followed in the management of data in the framework of the effort to strengthen the online business model of the news media is addressed. A strategy prioritising growth in subscriber numbers will place more value on indicators related to the quality of the content, while a strategy based mainly on advertising will focus primarily on indicators related to audience growth. | |
| dc.format | 17 p. | |
| dc.language | eng | |
| dc.publisher | Routledge | |
| dc.relation | info:eu-repo/grantAgreement/SUR del DEC i FSE/FI/2020FI_B 00532 | |
| dc.relation | info:eu-repo/grantAgreement/SUR del DEC i FSE/FI/2021FI_B1 00173 | |
| dc.relation | info:eu-repo/grantAgreement/SUR del DEC i FSE/2022FI_B2 00024 | |
| dc.rights | L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons:http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.rights | © Routledge | |
| dc.source | RECERCAT (Dipòsit de la Recerca de Catalunya) | |
| dc.subject | Periodisme | |
| dc.subject | Periodisme electrònic | |
| dc.subject | Mitjans de comunicació digitals | |
| dc.title | Journalism and analytics: the tension between journalistic criteria and data | |
| dc.type | info:eu-repo/semantics/bookPart | |
| dc.subject.udc | 070 |
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