Journalism and analytics: the tension between journalistic criteria and data
Author
Justel Vázquez, Santiago
Laferrara, Valentina
De Blasio, Emiliana
Micó, Josep-Lluís
Other authors
Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
Publication date
2022-10-21Abstract
This chapter is based on an exhaustive literature review of previous research into the application of web analytics to journalistic practice and on an analysis of the digital media’s news agenda. It also offers a review of the current Spanish digital media context and the effort made by newspapers to consolidate a subscription model. The importance of the criteria to be followed in the management of data in the framework of the effort to strengthen the online business model of the news media is addressed. A strategy prioritising growth in subscriber numbers will place more value on indicators related to the quality of the content, while a strategy based mainly on advertising will focus primarily on indicators related to audience growth.
Document Type
Chapter or part of a book
Language
English
Subject (CDU)
070 - Newspapers. The Press. Journalism
Keywords
Periodisme
Periodisme electrònic
Mitjans de comunicació digitals
Pages
17 p.
Publisher
Routledge
Is part of
Emerging Practices in the Age of Automated Digital Journalism: Models, Languages, and Storytelling
Grant agreement number
info:eu-repo/grantAgreement/SUR del DEC i FSE/FI/2020FI_B 00532
info:eu-repo/grantAgreement/SUR del DEC i FSE/FI/2021FI_B1 00173
info:eu-repo/grantAgreement/SUR del DEC i FSE/2022FI_B2 00024
This item appears in the following Collection(s)
Rights
© Routledge
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/