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Análisis semántico en medios sociales para la comunicación digital turística
(Comunicació. Revista de recerca i anàlisi, vol. 36, núm. 1, 2019, 2019)El marketing holístico es un tipo de marketing muy poco conocido que, poco a poco, se va introduciendo en las empresas. Gracias a las nuevas tecnologías, la publicidad se vuelve más efectiva y posibilita ... -
Caring Leadership: The Alignment of Organizational Values and Social Media Messaging
(Journal of Media Ethics, Vol. 35, núm. 4, 2020, 2020-09-15)Social projects are based on ethical values that members defend, incorporate in their life and want to implement. Identity and mission play an important role in the transmission of values within ... -
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
(Journal of the Academy of Marketing Science. Vol.48, n.2 (2020), p.222-245, 2020-03)Despite growing applications of social and healthcare marketing to enhance public well-being through anti-stigma campaigns, little research investigates how public stigma surrounding health conditions ...