Visualitzant per matèria "Consumidors"
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Análisis semántico en medios sociales para la comunicación digital turística
(Comunicació. Revista de recerca i anàlisi, vol. 36, núm. 1, 2019, 2019)El marketing holístico es un tipo de marketing muy poco conocido que, poco a poco, se va introduciendo en las empresas. Gracias a las nuevas tecnologías, la publicidad se vuelve más efectiva y posibilita ... -
Are Brands Actually the Output of a Dialectical Process Between the Consumer and Companies?
(Trípodos, núm. 42, 2018, 2018)Developments in communication technologies are challenging classic marketing and communication paradigms, leading to the view that brands are no longer built top-down by marketing managers, but developed ... -
Experimental study on the utility and future of collaborative consumption platforms offering tourism related services
(Future internet, vol. 11, núm. 3, 2019, 2019)The present study analyzes four well-known online platforms used in the tourist industry for travelling, accommodation, eating, and touring (Blablacar, Airbnb, Eatwith, and Trip4real). The objective is ... -
Una mirada al consumidor de hoy (y de mañana) desde la publicidad
(Trípodos, núm. 28, 2011, 2011)The consumer, the object and target of today’s advertising, has become the center of all of company communication strategies. His or her participation, opinions and, thus, influence is being strongly ...