DAU - Arxiu Digital de la URL: Recent submissions
Now showing items 721-740 of 5622
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Interactivity in Social Media: A Comparison in the Movie Studios Sector
(Advances in Digital Marketing and eCommerce, 2021)This research analyzes the social media activity of three movie studios (20th Century Fox, Warner Bros and Universal Studios), and how that is affecting in the numbers and relevance of each. We develop ... -
La mandra
(Assaig: Pecats Capitals, Volum 55, 2019-10)L’eficiència, la recerca de la productivitat i la necessitat de competir sembla que ens condueixin a la proscripció de la mandra. Tanmateix, sense mandra i sense les altres passions desordenades no és ... -
Application of an Instrument for the Diagnosis of Knowledge and Awareness of Climate Change: A Case Study with Adolescents in Spain
(Relations. Beyond Anthropocentrism, vol. 12, núm. 2, 2024, 2024)Environmental awareness is a widely debated topic. This awareness is a general philosophy, an attitude towards life, which has gained particular importance in recent years, when the scientific community ... -
Tendencias de las adaptaciones versus estrenos cinematográficos en la sociedad de la banda ancha: análisis comparativo
(El Profesional de la información, vol. 32, núm. 2, 2023, 2023)En la era de la sociedad de la banda ancha, el cloud journalism y el streaming, la industria del cine está intentando modificar los canales tradicionales de distribución. La adaptación de clásicos ... -
Marketing and Advertising: Trends of the Sector
(Advances in Digital Marketing and eCommerce, 2020, 2020)The marketing and the advertising and public relations sector is immersed in a period of change in various ways, from the structural to the type of insertions to be made in the media. We analyze the ... -
On the capture and use of private conversations on mobile phones for marketing purposes: A case in the tourism sector
(Advances in Digital Marketing and eCommerce, 2023)The digitization of the Broadband Society is generating a profound debate on access to users’ browsing and personal data. An axis of controversy is the case of mobile telephony. Many people suspect that ... -
What Makes Help Helpful? Some Thoughts on Ethics of Solidarity Through George Orwell’s Writings
(Ramon Llull Journal of Applied Ethics. 2018(9):137-53, 2017-10-16)Organisations that offer personal services, whether this be a law firm or a hospital, may be extremely good at offering technical solutions to people, but when it comes to offering recognition, this ... -
Subir a por aire (1939), o la infrapolítica según George Orwell
(Política y Sociedad. 2018;55(2):383-398, 2017-07-04)George Orwell expuso los mecanismos de opresión del individuo bajo los regímenes totalitarios. Su influencia, tanto en la teoría política como en la vida cotidiana, ha sido indiscutible. Sin embargo, ... -
Fomentant una nova generació de científics: Campanya "Be a Researcher"
(Actes de la 5a Jornada de Recerca, Docència i Innovació Docent, 2025-01)La campanya “Be a Researcher” de La Salle-URL té com a objectiu promoure les vocacions investigadores entre les noves generacions, abordant les percepcions i motivacions divergents entre els estudiants ... -
Research and learning through new architectural logics in light of contemporary challenges
(Actes de la 5a Jornada de Recerca, Docència i Innovació Docent, 2025-01)Architecture is not an isolated area of knowledge, but one that adapts and responds to its context. This paper explores the Architectural Logics for Emergent Contexts (ALEC), a research line aimed at ... -
CIVENHANCE: Extending the frontiers of thought and creativity III through service learning in rural areas
(Actes de la 5a Jornada de Recerca, Docència i Innovació Docent, 2025-01)The Thought and Creativity series of subjects aims to provide undergraduate students, regardless of their area of expertise, with an added-value training that equips them with the tools, concepts, and ... -
Empowering entrepreneurship and social impact: The Candy Innovation Model in La Salle's SDG challenge program
(Actes de la 5a Jornada de Recerca, Docència i Innovació Docent, 2025-01)The Candy Innovation Model is a structured toolkit designed to streamline the innovation process for public and private organizations. It organizes innovation into four key phases: Challenges, Ideas, ... -
Processos de recerca. Composició arquitectònica I-II
(Actes de la 5a Jornada de Recerca, Docència i Innovació Docent, 2025-01)L’estudi precís d’una obra arquitectònica no només aporta una concepció diferent de la mateixa, sinó que fa canviar la percepció sobre la resta. Per arribar a aquest coneixement profund és necessari un ... -
Implementación de metodologias activas en laboratorios de electrónica: uso del PicoScope como herramienta didáctica
(Actes de la 5a Jornada de Recerca, Docència i Innovació Docent, 2025-01)En este trabajo se describe una primera experiencia sobre el uso de metodologías activas para mejorar el aprendizaje en los laboratorios de electrónica del Grado de Ingeniería de la Salud, mediante el ... -
Ammonium trifluoroborate-modified poly(β-aminoesters): A case study for PET-guided in vivo pharmacokinetic studies of a non-viral gene delivery system
(Journal of Controlled Release. 2023;358:739-751, 2023-05-27)Nucleic acid-based therapies have become a game-changing player in our way of conceiving pharmacology. Nevertheless, the inherent lability of the phosphodiester bond of the genetic material with respect ... -
Desplegament del nou context d'aprenentatge a La Salle Campus Barcelona. Estat i reptes de futur
(Actes de la 5a Jornada de Recerca, Docència i Innovació Docent, 2025-01)La III AMEL (Asamblea de la Misión Educativa Lasaliana) del Districte Arlep (Agrupación Lasaliana de España y Portugal) va aprovar desplegar el Nou Context d'Aprenentatge (NCA) en totes les obres i en ... -
Student's perceptions when two class groups were brought together to give presentations in a management subject
(Actes de la 5a Jornada de Recerca, Docència i Innovació Docent, 2025-01)This communication presents the students’ perceptions after giving presentations when two class groups were brought together in the 2023-2024 academic course in the subject ‘Value Chain and Financial ... -
9-Aryl-phenalenones: Bioinspired thermally reversible photochromic compounds for photoswitching applications in the pico-to milliseconds range
(Dyes and Pigments 2021, 186, 2021-02)Ultrafast photochromic molecules are being actively investigated to meet the demand for fast optical switching systems. Inspired on the irreversible cyclization of 9-phenylphenalenone plant metabolites ... -
In Vivo Retargeting of Poly(beta aminoester) (OM-PBAE) Nanoparticles is Influenced by Protein Corona
(Advanced healthcare materials, 2021;8(19):e1900849, 2019-09-02)One of the main bottlenecks in the translation of nanomedicines from research to clinics is the difficulty in designing nanoparticles actively vectorized to the target tissue, a key parameter to ensure ... -
Delivery of Anti-microRNA-712 to Inflamed Endothelial Cells Using Poly(β-amino ester) Nanoparticles Conjugated with VCAM-1 Targeting Peptide
(Advanced healthcare materials, 2021;10(15):e2001894, 2021-01-14)Endothelial cells (ECs) are an important target for therapy in a wide range of diseases, most notably atherosclerosis. Developing efficient nanoparticle (NP) systems that deliver RNA interference (RNAi) ...