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Browsing by Subject "Public Relations"

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    • Marketing and Advertising: Trends of the Sector 

      Fondevila-Gascón, Joan-Francesc; Rom Rodríguez, Josep A.; Polo López, Marc; Crespo, Javier L. (Advances in Digital Marketing and eCommerce, 2020, 2020)
      The marketing and the advertising and public relations sector is immersed in a period of change in various ways, from the structural to the type of insertions to be made in the media. We analyze the ...