Browsing by Subject "Marques agroalimentàries"
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Mapping the Terrain of Public Agri-Food Brands at a Regional Level in Spain: Keys to Build Strong Brands
(UCJC Business & Society Review, vol. 20, núm. 2, 2023, 2023)This study aims to examine the category of regional quality public brands in the agri-food sector in the 17 autonomous regions in Spain. Moreover, some proposals of direct application for companies in ...