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Browsing by Subject "Marketing"

Now showing items 1-3 of 3

    • AI Applications in digital business 

      Black, Jes (Actes de la 4a Jornada de Recerca, Docència i Innovació Docent, 2024-01-24)

    • Interactivity in Social Media: A Comparison in the Movie Studios Sector 

      Fondevila-Gascón, Joan-Francesc; Mir Bernal, Pedro; Perelló-Sobrepere, Marc; Polo López, Marc (Advances in Digital Marketing and eCommerce, 2021)
      This research analyzes the social media activity of three movie studios (20th Century Fox, Warner Bros and Universal Studios), and how that is affecting in the numbers and relevance of each. We develop ...

    • Marketing and Advertising: Trends of the Sector 

      Fondevila-Gascón, Joan-Francesc; Rom Rodríguez, Josep A.; Polo López, Marc; Crespo, Javier L. (Advances in Digital Marketing and eCommerce, 2020, 2020)
      The marketing and the advertising and public relations sector is immersed in a period of change in various ways, from the structural to the type of insertions to be made in the media. We analyze the ...