Browsing by Subject "Healthcare marketing"
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Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
(Journal of the Academy of Marketing Science. Vol.48, n.2 (2020), p.222-245, 2020-03)Despite growing applications of social and healthcare marketing to enhance public well-being through anti-stigma campaigns, little research investigates how public stigma surrounding health conditions ...