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Browsing by Subject "Customer Satisfaction"

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    • Smart Tourism Empowered by Artificial Intelligence: The Case of Lanzarote 

      Ferras, Xavier; Hitchen, Emma; Elisenda, Tarrats; Arimany Serrat, Núria (Journal of Cases on Information Technology, 2020)
      Artificial intelligence (AI) is changing the rules of the game in many industries. This case details how the combination of open innovation and artificial intelligence generates new opportunities in the ...