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Browsing by Subject "Consumidors--Actituds"

Now showing items 1-3 of 3

    • Clothing brand purchase intention through SNS 

      Pujadas Hostench, Jordi; Palau i Saumell, Ramon; Forgas Coll, Santiago; Sánchez García, Javier (Online Information Review, 2019, vol. 43, num. 5, p. 867-892, 2019-09)
      Purpose The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications ...

    • Incidental exposure to non-like-minded news through social media: opposing voices in echo-chambers’ news feeds 

      Masip, Pere; Suau Martínez, Jaume; Ruiz-Caballero, Carlos (Media and Communication, vol.8, núm. 4, 2020, 2020)
      Debates about post-truth need to take into account how news re-disseminates in a hybrid media system in which social networks and audience participation play a central role. Hence, there is a certain ...

    • Internationalisation plan of a song to the German Music Market 

      Grané Farré, Sira (2021)
      In today's world, it is believed that globalisation has had a significant impact on the field of international relations. One of the most affected industries has been the entertainment field due to the ...