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Browsing by Subject "Consumidor"

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    • Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers 

      Rom Rodríguez, Josep A.; Mir Bernal, Pedro; Polo López, Marc; Fondevila-Gascón, Joan-Francesc (Sustainability, vol. 12, núm. 4, 2020, 2020)
      Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their ...