Browsing by Subject "Consumer behavior"
Now showing items 1-1 of 1
-
The Influence of Organizations’ Tax Avoidance Practices on Consumers’ Behavior: The Role of Moral Reasoning Strategies, Political Ideology, and Brand Identification
(Journal of Business Ethics. 2020;174:369-386, 2020-09-02)This study adopts moral reasoning strategies (moral rationalization and decoupling) to investigate why consumers support companies involved in ethical transgressions. Drawing on several cases of real ...