Browsing by Subject "Comunicació en la política"
Now showing items 1-8 of 8
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Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising
(American Behavioral Scientist, vol. 68, núm. 1, 2023, 2023)The emotional reactions to interactive advertisements are a relatively new study object, attending the synchronous evolution of the natural interactive platforms. Interactivity has increased thanks ... -
Are the spin doctors a figure of priority interest for public relations?
(IROCAMM - International Review Of Communication And Marketing Mix, Vol. 2, núm. 1, 2019, 2019)This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and role of the spin doctors, also known as communication political advisers, ... -
¿De qué hablamos cuando hablamos de posverdad? Análisis del término en siete diarios de calidad
(El Profesional de la Información, vol. 28, núm. 3, 2019, 2019)El uso del término posverdad se ha normalizado como forma de conceptualizar fenómenos políticos y sociales considerados nuevos, como la elección de Trump o el Brexit. Pese a ello, la posverdad es un ... -
Políticos y periodistas: un bucle endogámico en los medios sociales: dominios compartidos en Twitter por diputados y periodistas españoles
(Transinformaçao, vol. 33, 2021, 2021)Se presenta el resultado de una investigación sobre cómo se usan las redes sociales en comunicación política; en concreto, acerca de cómo utilizan Twitter los políticos y los periodistas en España. ... -
Praising the fallen heroes: Storytelling in US war presidential rhetoric, from Johnson to Obama
(Language and Literature, vol. 27, núm. 4, 2018, 2018)This paper analyses the use of storytelling by United States presidents in their war speeches, from the Vietnam War to the War on Terror. The study proposes a dual concept of storytelling in political ... -
Els spin doctors: quan el control del relat als mèdia esdevé el gran objectiu polític
(Trípodos, núm. 25, 2009, 2009)In a society which grows and develops in an audiovisual key, the language of the media conditions our perception of reality which we increasingly know in an indirect way. In this context, politics adapts ... -
The Inclusionary populist communication style on Facebook: the case of Ada Colau in Barcelona
(Communication & Society, vol. 33, núm. 2, 2020, 2020)Communication is one of the core elements of populism, especially in social media. Through such digital platforms, political leaders can communicate directly with citizens and build both their discourse ... -
The Populist Political Communication Style in Action: Podemos’s Issues and Functions on Twitter During the 2016 Spanish General Election
(American Behavioral Scientist, vol. 61, núm. 9, 2017, 2017)Populism is a phenomenon that has been acquiring great relevance over recent years in the United States and Europe. Literature on the subject has identified the existence of a populist style that also ...