Browsing by Subject "Business model"

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Managing the Transition to a Dual Business Model: Tradeoff, Paradox, and Routinized Practices

Visnjic, Ivanka; Jovanovic, Marin; Raisch, Sebastian (Organization Science, 2022)

Building on an in-depth study of a manufacturing company’s shift from a product to a product-service business model, we explore how single-focus companies transition to a dual orientation. Although ...