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Visualitzant per matèria "Self-image congruity"

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    • Clothing brand purchase intention through SNS 

      Pujadas Hostench, Jordi; Palau-Saumell, Ramon; Forgas Coll, Santiago; Sánchez García, Javier (Online Information Review, 2019, vol. 43, num. 5, p. 867-892, 2019-09)
      Purpose The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications ...

    • Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps 

      Habachi, Salma; Matute, Jorge; Palau-Saumell, Ramon (Journal of Product and Brand Management. 2024;33(1):57-75, 2024-06-15)
      Purpose This study aims to examine the impact of the gameful experience on behavioural outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new model that investigates the ...