Visualitzant per matèria "Purchase intentions"
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Clothing brand purchase intention through SNS
(Online Information Review, 2019, vol. 43, num. 5, p. 867-892, 2019-09)Purpose The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications ... -
Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis
(American Behavioral Scientist, May 2021 (online first), 2021)The article aims to analyze the cause–effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the ... -
Green but ignored? The irrelevance of television advertisements on energy sustainability in Spain and its impact on consumer perceptions
(Energy Research & Social Science, 73, 101835, 2021, 2021)Driven by a growing concern by governments and citizens for the sustainability of our planet, companies have begun to include concepts associated with the protection of the environment in their marketing ... -
The impact of the perceived risk of COVID-19 on consumers' attitude and behavior toward locally produced food
(British Food Journal, 2021-12-17)Purpose This study analyzes the impact of the COVID-19 pandemic on the consumption of locally produced food. In particular, it examines an extended model of the theory of planned behavior, with the ...