Visualitzant per matèria "Publicitat política"
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Are the spin doctors a figure of priority interest for public relations?
(IROCAMM - International Review Of Communication And Marketing Mix, Vol. 2, núm. 1, 2019, 2019)This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and role of the spin doctors, also known as communication political advisers, ... -
Els spin doctors: quan el control del relat als mèdia esdevé el gran objectiu polític
(Trípodos, núm. 25, 2009, 2009)In a society which grows and develops in an audiovisual key, the language of the media conditions our perception of reality which we increasingly know in an indirect way. In this context, politics adapts ...