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    • How to catch the investor’s eye when going green in the Spanish hospitality industry 

      Pérez-Bou, Silvia; Teixidó Navarro, Francesc; Martinez-Blasco, Monica; Santomà Vicens, Ricard; Prior Sanz, Francesc (Tourism and Hospitality Research, 2024, 2024-12)
      The growing integration of environmental sustainability within the hospitality industry, driven by both ethical and financial motivations, underscores the need to understand the investment criteria ...