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    • Interactivity in Social Media: A Comparison in the Movie Studios Sector 

      Fondevila-Gascón, Joan-Francesc; Mir Bernal, Pedro; Perelló-Sobrepere, Marc; Polo López, Marc (Advances in Digital Marketing and eCommerce, 2021)
      This research analyzes the social media activity of three movie studios (20th Century Fox, Warner Bros and Universal Studios), and how that is affecting in the numbers and relevance of each. We develop ...