Visualitzant per matèria "Artificial Intelligence"
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On the capture and use of private conversations on mobile phones for marketing purposes: A case in the tourism sector
(Advances in Digital Marketing and eCommerce, 2023)The digitization of the Broadband Society is generating a profound debate on access to users’ browsing and personal data. An axis of controversy is the case of mobile telephony. Many people suspect that ... -
SAF: Stakeholders’ Agreement on Fairness in the Practice of Machine Learning Development
(Science and Engineering Ethics 2023, 29, 2023)This paper clarifies why bias cannot be completely mitigated in Machine Learning (ML) and proposes an end-to-end methodology to translate the ethical principle of justice and fairness into the practice ... -
Virtual vs Human: Comparing Persuasive Factors in Influencer Marketing Campaigns
(Rethinking Advertising: Ethics and Effectiveness, 2025-07-18)This chapter explores the evolving landscape of influencer marketing with the advance of virtual influencers—AI-powered, computer-generated characters designed to emulate human influencers. As traditional ...