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Análisis de estrategias de marketing digital para el Park Güell
(Rotur. Revista de Ocio y Turismo, Vol. 18,núm. 1 (2024), 2024)El marketing digital ha permitido mejorar la promoción turística tanto para destinos como para atracciones concretas. En plena Sociedad de la Banda Ancha y globalización, el marketing optimiza estos ... -
Assessing business incubation: A review on benchmarking
(International Journal of Innovation Studies, vol. 2, núm. 3, 2018-09)This paper studies benchmarking on Business Incubators (BIs), aggregating the state of knowledge about benchmarks for BI assessment. Based on 136 papers that evaluate BI performance, this study first ... -
Cost behavior in e-commerce firms
(Electronic Commerce Research 2022, 23, 2101-2134, 2022)We conduct empirical research on the flexibility of operating costs of e-commerce firms. With an international sample of firms from different European countries, we find that e-commerce firms have a ... -
Cómo generar clientes satisfechos en empresas de servicios en un entorno multicanal. El caso de la gestión de marketing de un programa universitario
(Boletín de Estudios Económicos, 2015-08)Los servicios son ofertas intangibles cuya calidad es difícil de valorar por parte del usuario. En este artículo revisaremos los conceptos clave del marketing de servicios. Así, describiremos las ... -
Culture as a component of the hospitality product
(International Cultural Tourism, 2005)Present the most important consumer trends observed and outline the major characteristics of cultural tourist behaviour. -
La diplomacia comercial como factor de legitimación del servicio exterior español (2002-2004)
(aDResearch ESIC. International Journal of Communication Research, vol. 27, 2021, 2021)Objetivo: El objetivo de este estudio es abordar el restablecimiento de la legitimidad, la autonomía y el prestigio del Servicio Exterior español ante la opinión pública después de la retirada de las ... -
Dones i turisme. Transformadores del sector
(Dones i turisme. Transformadores del sector, 2023-12) -
Efecte de la crisis econòmica mundial del 2008 en el Silicon Valley
(2010)El treball que presento està centrat, com molt bé indica el títol, en la incidència que ha tingut i està tenint la crisi econòmica del 2008 al Silicon Valley. No només en l‟aspecte negatiu, si no també ... -
Exploring mass tourism impacts on locals: a comparative analysis between Barcelona and Sevilla
(European Journal of Tourism Research, 2021-07-02)Mass tourism is growing uncontrolled in many destinations worldwide. Negative impacts emerge from it, transforming the city and influencing on locals’ lifestyle and well-being. However, debates and ... -
Exploring the gendered tourism entrepreneurial ecosystem in Barcelona and responses required: a feminist ethic of care
(Journal of Sustainable Tourism, 2023-05-08)Barcelona is an attractive location in Spain for tourism entrepreneurship; however, women are significantly under-represented. This study adopts a locally based perspective and a feminist ethic of care ... -
Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps
(Journal of Product and Brand Management. 2024;33(1):57-75, 2024-06-15)Purpose This study aims to examine the impact of the gameful experience on behavioural outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new model that investigates the ... -
How to catch the investor’s eye when going green in the Spanish hospitality industry
(Tourism and Hospitality Research, 2024, 2024-12)The growing integration of environmental sustainability within the hospitality industry, driven by both ethical and financial motivations, underscores the need to understand the investment criteria ... -
Level of decoupling between economic growth and environmental pressure on Earth-system processes
(Sustainable Production and Consumption 2023, 43, 217-229, 2023-12)Ensuring economic growth without challenging the Earth's resiliency is crucial to achieving sustainable development. Capitalizing on the planetary boundaries framework as the limits to growing safely, ... -
Linking Personality Traits and Most Valued Aspects in a Job to Reduce the Gap between Students´ Expectations and Company Value Propositions
(Journal of Hospitality and Tourism Education, 2022-10-04)Minimizing the gap between students’ expectations and company value propositions is essential to improve the professional development of students, reduce turnover and foster organizational commitment, ... -
Mutations of Barcelona’s cultural policy model: Political change, local planning and political instrumentalization of culture in Barcelona
(Journal of Urban Affairs, maig 2023, 2023)Barcelona has been a poster child for the entrepreneurial turn in cultural policy, with an approach based on seizing opportunities for promoting the city in the global arena. This model has been successful ... -
Open-Access Publishing in Tourism and Hospitality Research
(Tourism: An International Interdisciplinary Journal, 71 (2), 2023)This paper examines various models of academic publishing and considers their relative advantages for authors, readers, academic institutions and society. Relevant factors driving authors' choice of the ... -
Perceptions and realities of the impact of climate change on the Mediterranean tourism industry
(Coping with Global Climate Change: Strategies, Policies and Measures for the Tourism Industry. 1st edition, Innsbruck University Press, 2011)Using the Delphi method, seventy European experts in tourism planning were interviewed to obtain results about the impact of climate change on management models. Using the available documentation about ... -
Predictors of patronage intentions towards ‘green’ hotels in an emerging tourism market
(International Journal of Hospitality Management 2022, 103, 103221, 2022-05)Hotel administrations in emerging tourism markets do not invest in environmental conservation because of low confidence in that such investment will drive customer patronage. Empirical evidence is ... -
Re-purposing tourism: engaging our radical in tourism education
(Journal of Teaching in Travel & Tourism, 2022-02-06) -
Role Reversal! Financial Performance as an Antecedent of ESG: The Moderating Effect of Total Quality Management
(Sustainability 2021;13(13):7026, 2021-06-23)Shifting from short-term profit maximizing strategies to more sustainable long-term ones, the corporate world has been exerting extra effort to adopt environmental, social, and governance (ESG) performances. ...