Browsing by Author "Palau i Saumell, Ramon"

Now showing items 1-2 of 2

    • Clothing brand purchase intention through SNS 

      Pujadas Hostench, Jordi; Palau i Saumell, Ramon; Forgas Coll, Santiago; Sánchez García, Javier (Online Information Review, 2019, vol. 43, num. 5, p. 867-892, 2019-09)
      Purpose The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications ...

    • The impact of the perceived risk of COVID-19 on consumers' attitude and behavior toward locally produced food 

      Palau i Saumell, Ramon; Matute, Jorge; Derqui, Belén; Meyer, Jan-Hinrich (British Food Journal, 2021-12-17)
      Purpose This study analyzes the impact of the COVID-19 pandemic on the consumption of locally produced food. In particular, it examines an extended model of the theory of planned behavior, with the ...