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Characterizing active sport tourists: Millennials versus Baby Boomers
(2017-10)
Considering the extensive growth of both the millennial and baby boomers generation in the active sport tourism market, large-scale economic potentials for tourism practitioners exist in this market. ...
How to enhance the use of Influencer Marketing for luxury hotels & PR companies?
(2020-01)
During my internship and after literature review and brainstorming some problems concerning influencer marketing were detected. A recent study from Hilker consulting (2019) suggests that influencer ...
Senior Tourists in China: perception and satisfaction regarding outbound travel experience in a group package tour
(2017-10)
Tourism has become one of the fast growing industries in China. In December 2009, the Chinese State Council issued official document named “Opinions about developing tourism industry rapidly” in which ...
The sustainable business model of a hotel – the case of the W Barcelona
(2020-01)
The purpose of this qualitative study is to determine the sustainable model of a hotel, in this case, of the hotel W Barcelona. By analyzing their decision-making process and the implementations made ...
Business plan of repositioning Ñaupa House Hostel
(2018-11)
This document provides research and analysis in the hostel sector in Latin America and using Barcelona as benchmarking to identifying new products and markets opportunities within this sector. Also ...
The Influence of hosting mega-event on destination branding in terms of tourism in private sector point of view. Case study of Olympic Games in Sochi (Russia), 2014
(2017-10)
Destination branding is an emerging and argued subject in the fields of management, marketing, tourism and politics. Hosting mega-events is associated with a certain degree of benefit for host destination. ...
Engagement of casual labor to Hotel Arts' standards and culture
(2020-01)
In the context of hospitality organizations, brand attributes origins in service delivery and other intangibles within the organization (Lashley, 1995). Engaged and committed employees who understand ...
Green your life
(2017-10)
Green Your Life es un evento que consigue facilitar a los visitantes el acceso al estilo de vida ecológico, siendo una plataforma que sirve para que las empresas y distribuidoras establezcan relaciones ...