Search
Now showing items 1-10 of 20
Governance, Ethics and Accountability in Universities Strategic Plans
(Universitat Ramon Llull, 2020)
Universities mission is not limited to creating and sharing knowledge with students, companies and the society in general. Univer-sities have the responsibility to work for common good improvement and ...
Nuevas narrativas publicitarias televisivas: la interactividad y la métrica en el HbbTV
(Societat Catalana de Comunicació, 2020)
La progresiva penetración del estándar HbbTV (Hybrid broadcast broadband Television)
rompe los esquemas tradicionales de medida de audiencia televisiva, ya que, en
contenidos interactivos, el telespectador ...
Relationship between equality policies and moral legitimacy according to experts’perceptions
(Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna, 2020)
The gender equality topic is gaining momentum both in the organizational and in the institutional management field. In order to close the gender gap that is common in the business ...
Achieving Legitimacy Through Gender Equality Policies
(SAGE, 2023)
The academic literature has shown some positive effects of gender equality policies’ development on the companies’ performance. However, often companies are not promoting this type of policies. This ...
Branded content: una nueva apuesta para el New York Times
(Universitat Jaume I. Facultat de Ciències Humanes i Socials, 2019)
En un entorno caracterizado por un flujo continuo de información gratuita en la red, tanto los medios de comunicación como las marcas luchan cada día para ganar la batalla en la economía de la atención ...
Social Responsibility: A Tool for Legitimation in Spanish Universities’ Strategic Plans
(Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna, 2018)
The mission of universities is not limited to creating and transferring knowledge. Nowadays, universities have the responsibility of working towards the improvement of people’s lives and solving ...
Gender equality and UN sustainable development goals: priorities and correlations in the top business schools’ communication and legitimation strategies
(MDPI, 2019)
Gender equality is still an issue in business schools, since women in MBAs classrooms, in faculty and in management teams have low representation. Challenges caused by lack of financial aids, salaries ...
The impact of state legitimacy on entrepreneurial activity
(Springer, 2021)
The purpose of this research is to analyze the influence of the state legitimacy on of the
different countries’ entrepreneurial activity’s development, the opportunities’ perception and the entrepreneurship’s ...
Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis
(Sage, 2021)
The article aims to analyze the cause–effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the ...
Retos de la autorregulación publicitaria ante los riesgos jurídicos y éticos del marketing de influencers
(Universidad de Alicante. Grupo de Investigación Comunicación y Públicos Específicos (COMPUBES). Departamento de Comunicación y Psicología Social, 2019)
Ante el auge del marketing de influencers, este estudio, descriptivo y analítico, responde a tres objetivos: identificar y describir los límites legales y éticos de esta práctica publicitaria; en segundo ...