Browsing by Author "Occhiocupo, Nicoletta"
Now showing items 1-2 of 2
-
The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
Derqui, Belén; Fayos, Teresa; Occhiocupo, Nicoletta (European Journal of Innovation Management 2022, 25(6), 1036-1056, 2022)Purpose: This paper aims to shed light on features of successful innovation and on the role played by downstream open innovation (OI) dynamics in the Fast Moving Consumer Goods (FMCG) industry. It also ... -
Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences
Matute, Jorge; Palau i Saumell, Ramon; Occhiocupo, Nicoletta (Journal of Product & Brand Management. 2019;30(3):360-376, 2019-11-04)Purpose The purpose of this study is to provide a better understanding of customer brand engagement (CBE) by proposing and empirically testing a model of antecedents and consequences of CBE for ...