Browsing by Author "Beriain Bañares, Ana"
Now showing items 1-4 of 4
-
La comunicación publicitaria para televisión de las energéticas españolas en el periodo 2004-2018
Rodríguez Rodríguez, Sergio; Beriain Bañares, Ana; Santos Silva, Miguel F. (Verónica Altamirano Benítez, Pedro Pablo Marín Dueñas, Alberto Dafonte Gómez, (coord.). Nuevos paradigmas comunicativos, 2019)La publicidad en televisión ha evolucionado en el transcurso de los últimos años. Este hecho no solo se debe a la aparición de nuevos medios publicitarios, sino también como respuesta a los cambios ... -
Green but ignored? The irrelevance of television advertisements on energy sustainability in Spain and its impact on consumer perceptions
Beriain Bañares, Ana; Santos Silva, Miguel F.; Rodríguez Rodríguez, Sergio (Energy Research & Social Science, 73, 101835, 2021, 2021)Driven by a growing concern by governments and citizens for the sustainability of our planet, companies have begun to include concepts associated with the protection of the environment in their marketing ... -
Improper Distance: The Refugee Crisis Presented by Two Newsrooms
Santos Silva, Miguel F.; Brurås, Svein; Beriain Bañares, Ana (Journal of Refugee Studies, vol. 31, núm. 4, 2018, 2018-01-02)This article examines how the two major newspapers in Spain and Norway between October 2015 and March 2016 covered the refugee crisis in Europe. Based on a quantitative and comparative content analysis ... -
Islamic State in the Spanish Daily Press: Framing Analysis of ‘El Periódico’ and ‘El País’
Santos Silva, Miguel F.; Beriain Bañares, Ana; Setó Pinto, Carles (Trípodos, núm. 40, 2017, 2017)This study examines the journalistic production related to Islamic State (ISIS) by two daily Spanish newspapers, El Periódico and El País. Through a quantitative content analysis, this study analyzes ...