Browsing by Author "Freund, Daniela"
Now showing items 1-19 of 19
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Analysis of social media platforms and their potential value for the tourism industry
Valls, Josep-Francesc; Ouro, Alfredo; Freund, Daniela; Andrade Suárez, María José (2012) -
Comparative analysis of Spanish tourist websites
Valls, Josep-Francesc; Sureda, Joan; Ouro, Alfredo; Barroeta, Irupé; Freund, Daniela (2010)An analysis of the 430 hotel, tourist destination, travel agency, transport, restaurant and leisure activity websites offers a clear view of the communicative behaviour of Spanish tourism companies in ... -
Cómo generar clientes satisfechos en empresas de servicios en un entorno multicanal. El caso de la gestión de marketing de un programa universitario
Freund, Daniela; Eizaguirre Zarza, Almudena; García-Feijoo, María (Boletín de Estudios Económicos, 2015-08)Los servicios son ofertas intangibles cuya calidad es difícil de valorar por parte del usuario. En este artículo revisaremos los conceptos clave del marketing de servicios. Así, describiremos las ... -
Culture as a component of the hospitality product
Munsters, Wil; Freund, Daniela (International Cultural Tourism, 2005)Present the most important consumer trends observed and outline the major characteristics of cultural tourist behaviour. -
Developments in the hotel industry: design meets historic properties
Freund, Daniela; Munsters, Will (2004)The fast growth cultural tourism has undergone since 1980 is a direct result of the rising interest for art, culture and history, which can be explained by demographic, social and cultural changes. ... -
Dones i turisme. Transformadores del sector
Freund, Daniela; Valero Vancells, Núria (Dones i turisme. Transformadores del sector, 2023-12) -
Enhancing the hospitality customer experience of families with children on the autism spectrum disorder
Freund, Daniela; Cerdan Chiscano, Monica; Hernandez-Maskivker, Gilda; Guix, Mireia; Iñesta, Ana; Castelló, Montserrat (International Journal of Tourism Research, 2019, Vol. 21, Issue 5 (September), p. 606-614, 2019-04)The purpose of this study is to examine intention to travel to accessible accommodations by families of children diagnosed with autism spectrum disorder (ASD), the influence of travel constraints ... -
Exploring the gendered tourism entrepreneurial ecosystem in Barcelona and responses required: a feminist ethic of care
Freund, Daniela; Ramírez García, Itziar; Boluk, Karla; Canut-Cascalló, Mireia; López-Planas, Maria (Journal of Sustainable Tourism, 2023-05-08)Barcelona is an attractive location in Spain for tourism entrepreneurship; however, women are significantly under-represented. This study adopts a locally based perspective and a feminist ethic of care ... -
Gestión del talento en el grado en turismo y dirección hotelera: práctica innovadora de crecimiento integral
Domínguez, Gisela; Ramírez, Itziar; Freund, Daniela (VII Jornada d'Innovació Docent URL. Barcelona, 29 de juny de 2016, 2016-06) -
Hybrid consumption behaviour in Spanish tourists
Valls, Josep-Francesc; Sureda, Joan; Andrade Suárez, María José; Freund, Daniela (2011)The economic crisis has led to increased demand for low prices. In spite of this general trend, different price sensitivities continue to coexist among tourists. As a result, it is important to note ... -
Innovation in educational program design: Co-creating a Master Degree program with industry leaders applying Action-Learning and Problem-Based Learning approaches: the case of the University Master Degree in Hotel Management
Cerdán, Mónica; Freund, Daniela; Fornells Herrera, Albert; Peralta Ramos, Jorge; Santomà, Ricard (VII Jornada d'Innovació Docent URL. Barcelona, 29 de juny de 2016, 2016-06) -
Una invitación a co-crear experiencias turísticas creativas en el mercado asiático
Freund, Daniela (Grötsch, Kurt; Monasterio, Manu; Vera, Cristina (eds.). II Libro blanco del turismo chino en España, Chinese Dreams: conocimientos, experiencias, perspectivas. Sevilla, pp. 73-76, 2016) -
Perceptions and realities of the impact of climate change on the Mediterranean tourism industry
Freund, Daniela; Sardá Borroy, Rafael; Valls Giménez, Josep Francesc (Coping with Global Climate Change: Strategies, Policies and Measures for the Tourism Industry. 1st edition, Innsbruck University Press, 2011)Using the Delphi method, seventy European experts in tourism planning were interviewed to obtain results about the impact of climate change on management models. Using the available documentation about ... -
Re-purposing tourism: engaging our radical in tourism education
Boluk, Karla; Herzog, Carrie; Åberg, Kajsa G.; Freund, Daniela (Journal of Teaching in Travel & Tourism, 2022-02-06) -
Seeking the "Ultimate hotel experience"
Freund, Daniela (2003)Hotels today advance how people live in cities, travel around the world, conduct business, commune with nature and even construct their fantasy lives. The modern hotel not only offers a place to sleep, ... -
Tourism for all. Educating to foster accessible accommodation
Freund, Daniela; Iñesta, Anna; Castelló, Montserrat (Journal of Hospitality, Leisure, Sport and Tourism Education, 2022-01-24)This mixed-method case study analyzes the effectiveness of an educational module combining different methodologies within the transformative learning approach to foster students’ agency. It is articulated ... -
TravelCLICK: going international
Freund, Daniela; Bragulat, Mariona (2002)The paper is a first approach to the evolution of an american company founded in 1988 as The Graycon Group, into the actual TravelCLICK, a worldwide tourism technology company. Entering the international ... -
Women managers in tourism: associations for building a sustainable world
Freund, Daniela; Hernandez-Maskivker, Gilda (Tourism Management Perspectives, 2021, Vol. 38 (April), article 100820, 2021-05-08)Women are strongly represented in the tourism workforce, albeit mainly in low-level, precarious positions. In management or on board of directors, on the other hand, women are seriously underrepresented. ... -
Work-Based Learning: bringing tourism companies and competencies together
Freund, Daniela; Rodrigo, Zaida (II Jornadas Interuniversitarias de Innovación Docente Aristos Campus Mundus "El reto de la formación integral en la universidad del siglo XXI: crecer en valores". Bilbao, 4 y 5 de julio de 2013, 2013)