Browsing by Author "Freund, Daniela"
Now showing items 1-7 of 7
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Cómo generar clientes satisfechos en empresas de servicios en un entorno multicanal. El caso de la gestión de marketing de un programa universitario
Freund, Daniela; Eizaguirre Zarza, Almudena; García-Feijoo, María (Boletín de Estudios Económicos, 2015-08)Los servicios son ofertas intangibles cuya calidad es difícil de valorar por parte del usuario. En este artículo revisaremos los conceptos clave del marketing de servicios. Así, describiremos las ... -
Culture as a component of the hospitality product
Munsters, Wil; Freund, Daniela (International Cultural Tourism, 2005)Present the most important consumer trends observed and outline the major characteristics of cultural tourist behaviour. -
Dones i turisme. Transformadores del sector
Freund, Daniela; Valero Vancells, Núria (Dones i turisme. Transformadores del sector, 2023-12) -
Exploring the gendered tourism entrepreneurial ecosystem in Barcelona and responses required: a feminist ethic of care
Freund, Daniela; Ramírez García, Itziar; Boluk, Karla; Canut-Cascalló, Mireia; López-Planas, Maria (Journal of Sustainable Tourism, 2023-05-08)Barcelona is an attractive location in Spain for tourism entrepreneurship; however, women are significantly under-represented. This study adopts a locally based perspective and a feminist ethic of care ... -
Perceptions and realities of the impact of climate change on the Mediterranean tourism industry
Freund, Daniela; Sardá Borroy, Rafael; Valls Giménez, Josep Francesc (Coping with Global Climate Change: Strategies, Policies and Measures for the Tourism Industry. 1st edition, Innsbruck University Press, 2011)Using the Delphi method, seventy European experts in tourism planning were interviewed to obtain results about the impact of climate change on management models. Using the available documentation about ... -
Re-purposing tourism: engaging our radical in tourism education
Boluk, Karla; Herzog, Carrie; Åberg, Kajsa G.; Freund, Daniela (Journal of Teaching in Travel & Tourism, 2022-02-06) -
Tourism for all. Educating to foster accessible accommodation
Freund, Daniela; Iñesta, Anna; Castelló, Montserrat (Journal of Hospitality, Leisure, Sport and Tourism Education, 2022-01-24)This mixed-method case study analyzes the effectiveness of an educational module combining different methodologies within the transformative learning approach to foster students’ agency. It is articulated ...