Browsing by Author "Campbell, Colin"

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    • Diversity representation in advertising 

      Campbell, Colin; Sands, Sean; McFerran, Brent; Mavrommatis, Alexis (Journal of the Academy of Marketing Science, 2023)
      In this article we develop a comprehensive understanding of diverse representation in advertising. While numerous studies highlight increasing demand for diversity among some consumers, such enthusiasm ...

    • Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising 

      mavrommatis, Alexis; Cohen, Justin; Sands, Sean; Campbell, Colin (Journal of Retailing and Consumer Services, 2024)
      This paper investigates the influence of Autonomous Sensory Meridian Response (ASMR) elements in advertising on consumer attitudes. Through three experimental studies, we assess the impact of ASMR on ...