Browsing by Author "Meyer, Jan-Hinrich"
Now showing items 1-4 of 4
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Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich; De Ruyter, Ko; Grewal, Dhruv; Cleeren, Kathleen; Keeling, Debbie Isobel; Motyka, Scott (Journal of the Academy of Marketing Science. Vol.48, n.2 (2020), p.222-245, 2020-03)Despite growing applications of social and healthcare marketing to enhance public well-being through anti-stigma campaigns, little research investigates how public stigma surrounding health conditions ... -
CRYPTO-MANIA: How fear-of-missing-out drives consumers’ (risky) investment decisions
Friederich, Felix; Meyer, Jan-Hinrich; Matute, Jorge; Palau i Saumell, Ramon (Psychology & Marketing. 2024;41:102–117, 2023-09-09)The cryptocurrencies (cryptos) market has undergone rapid development in the last years. Although this market is highly volatile and has frequently crashed, consumers show continued interest as well as ... -
Digital natives and streaming TV platforms: an integrated perspective to explain continuance usage of over-the-top services
Friederich, Felix; Palau i Saumell, Ramon; Matute, Jorge; Meyer, Jan-Hinrich (Online Information Review 2024, 48 (1), 2024-01-15)Purpose: Digital natives constitute a substantial part of consumers nowadays. Yet, a theoretical understanding of the factors driving their engagement with new-age digital services is lacking. This study ... -
The impact of the perceived risk of COVID-19 on consumers' attitude and behavior toward locally produced food
Palau i Saumell, Ramon; Matute, Jorge; Derqui, Belén; Meyer, Jan-Hinrich (British Food Journal, 2021-12-17)Purpose This study analyzes the impact of the COVID-19 pandemic on the consumption of locally produced food. In particular, it examines an extended model of the theory of planned behavior, with the ...